7 Tips for More Effective Social Media Marketing

Do you know how to effectively use social media marketing? If not, you may be wasting time and money without getting the results you need and want to make your business better. Fortunately for you, we have seven super tips that will help you get the most out of your marketing efforts via social media networks like Facebook, Twitter, LinkedIn and even Google+.

Seven Tips for Social Media Marketing

Here are seven specific ways you can get more out of your social marketing efforts online.

Use Tags Wisely – Whether it’s Twitter, LinkedIn, or Facebook, you want to make sure you’re using tagging effectively. There’s a fine line between not having enough and having too many, so use them but use them wisely.
Ride the Wave – When you notice something trending on Twitter or elsewhere in the social media world, try to put your own spin on it so that you can benefit from the trend that’s already happening. This is easy to do and can really give you great results if you do it correctly.
Research Popular Topics – Another good thing to do to make your social media posts more effective is to research what’s been popular on other websites – in your niche or not. Just make sure you don’t steal someone’s content! Google Trends is a great place to start to look for popular topics.
Deep Not Shallow – Rather than just doing a little bit on all the different social media networks, choose a handful and concentrate on those. For most, this will be Facebook, Twitter, and Google+.
Giveaways – If you have something of value to give away, you can use a service like PunchTab to give away the item while increasing your number of likes and followers at the same time. Just make sure it’s something that’s worth giving away and that you give it enough time to work. Two weeks is usually recommended.
Be Real – Instead of using cut and pasted text from existing marketing materials, make sure you come up with content that will really reach people and make them excited about your brand.
Use Employees – You’ll want to have clear guidelines in place, of course, but get your employees in on the act on Facebook, Twitter and other social networks to get your brand more exposure.

Following the seven social media marketing tips above will help ensure you can grow your business. The good news is that you can usually use social media to market effectively without having to spend a lot of money. If you have any of your own tips or advice for social media marketing, be sure to write up a comment and share your wisdom with the rest of us.

Written by: Sara Stark worked for a Family Practice in the past, but now she’s working from home writing articles for a lot of different websites online.

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