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Become a Marketing Pro with these Simple Steps


No matter what size your business is, you can always be thinking about great ways to market it. Many business owners worry about this aspect of their business if they don’t have marketing qualifications. Whilst it can seem daunting when you begin, after a while you will feel like a marketing pro. There are so many marketing techniques for you to try. Here are some of our favourite to help get you started.


Pay per click advertising, or PPC, is a type of marketing you can pay for. Using Google Adwords, it allows you to appear at the top of Google searches whenever a relevant term is searched for. This is great news because most people who Google something will end up clicking on the first few links. If your web page is boosted to the top of the results, it makes it much more likely for new clients to find you. PPC can be tricky if you don’t know how to do it properly. If this is the case, it can often end up costing you a lot of money and gaining few results. Hiring an expert to manage your PPC campaigns is often a good route to take if you have little experience in this field. You will find that pay per click management pricing is very reasonable for the service offered.

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Social Media

Most businesses rave about social media. It is a great way to connect with new and existing customers and partners. There are many different social media networks. Facebook, Twitter, LinkedIn, Instagram and Pinterest are just a few of the available ones. Some businesses choose to use all of them, whilst others only use a handful. You should pick and choose the ones that you think speak to your core demographic, and then take the time to build up your accounts. For the most part, using social media is free, however on platforms like Twitter and Facebook, you can pay for promoted posts.


Everyone uses email these days, and it is one of the best ways for companies to market their latest services and newest products. Many email marketing tools allow you to create stylish emails from drag-and-drop templates. That means you don’t need any coding experience to create a beautiful newsletter. Programs like Mail Chimp even let you use them for free until your mailing list reaches a certain size.

Press Releases

Press releases are great ways of showing the world your newest developments. They allow you to reach people who may not have heard of you yet, hence creating new customers. If your business has some really exciting news, it is worth emailing relevant journalists to let them know. You never know, your press release might be picked up by the right person and made to go viral. Imagine all that exposure with such little effort.

Organic Search

Getting traffic to your website through organic search is one of the best ways to boost your business. Search engine optimisation, or SEO, is the method of creating search engine friendly web pages which will appeal to readers. If you have a great content writer who knows the principles of SEO, they can help to push you to the top of Google’s rankings.

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