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Why Your Startup Needs to Prioritize Social and Mobile

 
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Why Your Startup Needs to Prioritize Social and MobileWithin the last two years, social and mobile have become almost synonymous with each other. This is mostly because the majority of social media activity is generated through mobile devices. So, then, when a company strategizes for social community marketing, they in turn must strategize for mobile marketing as well. The State of Mobile Every year, mobile gains more and more dominance over the digital world and has succeeded in replacing... [ Continue reading... ]

Aug
3

What Are the Best Marketing Ideas Today?

 
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What Are the Best Marketing Ideas Today?Are you struggling to formulate your new approach to marketing? There are many options available to you, and here are some of the best. Guerilla Marketing Guerilla marketing is a great way to make a splash when you don’t have a very big budget to work with. It also gives you the chance to think outside the box and break away from the boring old rules of marketing. There is literally no limits on what you can do with guerrilla marketing. If... [ Continue reading... ]

Jul
25

Why e-Commerce Checkouts Need to Implement Mobile Payment

 
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Why e-Commerce Checkouts Need to Implement Mobile PaymentEarlier this month we published an article on How to Succeed as an e-commerce Startup, and one point was to optimize for mobile in order to avoid cart abandonment. We wanted to follow up with an article expressly discussing the developments in payment methods and what this means for your e-commerce business, particularly this shift to mobile wallets. Digital Wallets Moving to Mobile Although the past few years have seen an increase in... [ Continue reading... ]

Jul
23

Natural Technology

 
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Natural TechnologyOur planet is precious. Studies show that we are harming our planet at an extraordinary rate and we are not slowing down anytime soon. Why is it so difficult to stop hurting our planet and start helping? The truth is that we cannot seem to do so without sending us back several decades of progress. Technology plays a huge role in our daily life. If only there were things that were cool that were made by nature. Oh wait, there are! With these... [ Continue reading... ]

Jul
4

The Importance of Optimizing for Mobile Checkout

 
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The Importance of Optimizing for Mobile CheckoutOne of the most difficult parts of having an online business is when customers place an item in their cart but do not complete the sale. This cart abandonment rate is sitting at around 69%, according to a recent Baymard Institute study. Although some customers change their minds or want to compare prices, many abandon the transaction process because of a less than optimal checkout process. Some traditional checkout problems include websites... [ Continue reading... ]

Jul
2

SEO and Marketing Tactics for the Small Business

 
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SEO and Marketing Tactics for the Small BusinessMarketing your small business can be extremely difficult. Luckily, however, online marketing as become extremely lucrative and valuable for small businesses, as more people take to their smartphones to find local products and services. We spoke with this plymouth seo company and they gave us some very helpful tips on marketing your small business. These handful of tips can help take a beginning marketer and advance beyond them, and eventually... [ Continue reading... ]

Jun
8

The User is King: Humanizing Your Website

 
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The User is King: Humanizing Your WebsiteWhen getting technical in creating your website, it’s sometimes easy to forget who the audience is – a human being. A strong user centric focus, in conjunction with other important steps, will do wonders for the online success of your business. These suggestions are designed to help you get back to basics and ensure that your website reflects your attitude – that customer experience comes first. First Impressions The primary goal of your... [ Continue reading... ]

May
29
 
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