You might not think it, but your popular Web app could get turned into a useful marketing tool! Sure, it's a platform designed to offer a particular function or service. But, that doesn't mean you can't use it to market your brand and other products to its users!
If you offer a free Web app to your users or even a premium one, you should not miss the opportunity to monetise it. By that, I mean promoting other premium items that may interest... [ Continue reading... ]
No matter what size your business is, you can always be thinking about great ways to market it. Many business owners worry about this aspect of their business if they don’t have marketing qualifications. Whilst it can seem daunting when you begin, after a while you will feel like a marketing pro. There are so many marketing techniques for you to try. Here are some of our favourite to help get you started.
PPC
Pay per click advertising, or... [ Continue reading... ]
A company's website is its digital storefront, allowing the customers to purchase its products or services online. It is also a platform for identifying and engaging your customers and capturing their purchase. A business that doesn't have a well designed website is missing out on a lot of sales opportunities.
The consumer is looking for convenience while purchasing a product or service, and searching and ordering online is much more... [ Continue reading... ]
Within the last two years, social and mobile have become almost synonymous with each other. This is mostly because the majority of social media activity is generated through mobile devices. So, then, when a company strategizes for social community marketing, they in turn must strategize for mobile marketing as well.
The State of Mobile
Every year, mobile gains more and more dominance over the digital world and has succeeded in replacing... [ Continue reading... ]
Are you struggling to formulate your new approach to marketing? There are many options available to you, and here are some of the best.
Guerilla Marketing
Guerilla marketing is a great way to make a splash when you don’t have a very big budget to work with. It also gives you the chance to think outside the box and break away from the boring old rules of marketing. There is literally no limits on what you can do with guerrilla marketing. If... [ Continue reading... ]
Earlier this month we published an article on How to Succeed as an e-commerce Startup, and one point was to optimize for mobile in order to avoid cart abandonment. We wanted to follow up with an article expressly discussing the developments in payment methods and what this means for your e-commerce business, particularly this shift to mobile wallets.
Digital Wallets Moving to Mobile
Although the past few years have seen an increase in... [ Continue reading... ]
Our planet is precious. Studies show that we are harming our planet at an extraordinary rate and we are not slowing down anytime soon. Why is it so difficult to stop hurting our planet and start helping? The truth is that we cannot seem to do so without sending us back several decades of progress. Technology plays a huge role in our daily life. If only there were things that were cool that were made by nature. Oh wait, there are! With these... [ Continue reading... ]
