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Your Biggest Branding Asset – Your Name

 
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Your Biggest Branding Asset – Your NameWhat’s in a name? Quite a lot, as it turns out. Especially when it comes to domain names, a rose by any other name would not smell as sweet, despite what Shakespeare would have you believe. Not that Shakespeare knew much about picking a suitable domain name for a website. If you are starting up a business, one of the first steps should always be securing a domain name that yields a high domain authority and that is relevant to your company,... [ Continue reading... ]

Nov
18

How To Turn Your Web App Into An Effective Marketing Tool

 
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How To Turn Your Web App Into An Effective Marketing ToolYou might not think it, but your popular Web app could get turned into a useful marketing tool! Sure, it's a platform designed to offer a particular function or service. But, that doesn't mean you can't use it to market your brand and other products to its users! If you offer a free Web app to your users or even a premium one, you should not miss the opportunity to monetise it. By that, I mean promoting other premium items that may interest... [ Continue reading... ]

Nov
18

Become a Marketing Pro with these Simple Steps

 
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Become a Marketing Pro with these Simple StepsNo matter what size your business is, you can always be thinking about great ways to market it. Many business owners worry about this aspect of their business if they don’t have marketing qualifications. Whilst it can seem daunting when you begin, after a while you will feel like a marketing pro. There are so many marketing techniques for you to try. Here are some of our favourite to help get you started. PPC Pay per click advertising, or... [ Continue reading... ]

Nov
3

How Modern Design Tools have Made Do-it-Yourself Web Design a Possibility for Small Businesses

 
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How Modern Design Tools have Made Do-it-Yourself Web Design a Possibility for Small BusinessesA company's website is its digital storefront, allowing the customers to purchase its products or services online. It is also a platform for identifying and engaging your customers and capturing their purchase. A business that doesn't have a well designed website is missing out on a lot of sales opportunities. The consumer is looking for convenience while purchasing a product or service, and searching and ordering online is much more... [ Continue reading... ]

Sep
9

Why Your Startup Needs to Prioritize Social and Mobile

 
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Why Your Startup Needs to Prioritize Social and MobileWithin the last two years, social and mobile have become almost synonymous with each other. This is mostly because the majority of social media activity is generated through mobile devices. So, then, when a company strategizes for social community marketing, they in turn must strategize for mobile marketing as well. The State of Mobile Every year, mobile gains more and more dominance over the digital world and has succeeded in replacing... [ Continue reading... ]

Aug
3

What Are the Best Marketing Ideas Today?

 
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What Are the Best Marketing Ideas Today?Are you struggling to formulate your new approach to marketing? There are many options available to you, and here are some of the best. Guerilla Marketing Guerilla marketing is a great way to make a splash when you don’t have a very big budget to work with. It also gives you the chance to think outside the box and break away from the boring old rules of marketing. There is literally no limits on what you can do with guerrilla marketing. If... [ Continue reading... ]

Jul
25

Why e-Commerce Checkouts Need to Implement Mobile Payment

 
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Why e-Commerce Checkouts Need to Implement Mobile PaymentEarlier this month we published an article on How to Succeed as an e-commerce Startup, and one point was to optimize for mobile in order to avoid cart abandonment. We wanted to follow up with an article expressly discussing the developments in payment methods and what this means for your e-commerce business, particularly this shift to mobile wallets. Digital Wallets Moving to Mobile Although the past few years have seen an increase in... [ Continue reading... ]

Jul
23
 
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