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Become a Marketing Pro with these Simple Steps

 
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Become a Marketing Pro with these Simple StepsNo matter what size your business is, you can always be thinking about great ways to market it. Many business owners worry about this aspect of their business if they don’t have marketing qualifications. Whilst it can seem daunting when you begin, after a while you will feel like a marketing pro. There are so many marketing techniques for you to try. Here are some of our favourite to help get you started. PPC Pay per click advertising, or... [ Continue reading... ]

Nov
3

How Modern Design Tools have Made Do-it-Yourself Web Design a Possibility for Small Businesses

 
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How Modern Design Tools have Made Do-it-Yourself Web Design a Possibility for Small BusinessesA company's website is its digital storefront, allowing the customers to purchase its products or services online. It is also a platform for identifying and engaging your customers and capturing their purchase. A business that doesn't have a well designed website is missing out on a lot of sales opportunities. The consumer is looking for convenience while purchasing a product or service, and searching and ordering online is much more... [ Continue reading... ]

Sep
9

Why Your Startup Needs to Prioritize Social and Mobile

 
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Why Your Startup Needs to Prioritize Social and MobileWithin the last two years, social and mobile have become almost synonymous with each other. This is mostly because the majority of social media activity is generated through mobile devices. So, then, when a company strategizes for social community marketing, they in turn must strategize for mobile marketing as well. The State of Mobile Every year, mobile gains more and more dominance over the digital world and has succeeded in replacing... [ Continue reading... ]

Aug
3

What Are the Best Marketing Ideas Today?

 
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What Are the Best Marketing Ideas Today?Are you struggling to formulate your new approach to marketing? There are many options available to you, and here are some of the best. Guerilla Marketing Guerilla marketing is a great way to make a splash when you don’t have a very big budget to work with. It also gives you the chance to think outside the box and break away from the boring old rules of marketing. There is literally no limits on what you can do with guerrilla marketing. If... [ Continue reading... ]

Jul
25

Why e-Commerce Checkouts Need to Implement Mobile Payment

 
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Why e-Commerce Checkouts Need to Implement Mobile PaymentEarlier this month we published an article on How to Succeed as an e-commerce Startup, and one point was to optimize for mobile in order to avoid cart abandonment. We wanted to follow up with an article expressly discussing the developments in payment methods and what this means for your e-commerce business, particularly this shift to mobile wallets. Digital Wallets Moving to Mobile Although the past few years have seen an increase in... [ Continue reading... ]

Jul
23

Natural Technology

 
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Natural TechnologyOur planet is precious. Studies show that we are harming our planet at an extraordinary rate and we are not slowing down anytime soon. Why is it so difficult to stop hurting our planet and start helping? The truth is that we cannot seem to do so without sending us back several decades of progress. Technology plays a huge role in our daily life. If only there were things that were cool that were made by nature. Oh wait, there are! With these... [ Continue reading... ]

Jul
4

The Importance of Optimizing for Mobile Checkout

 
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The Importance of Optimizing for Mobile CheckoutOne of the most difficult parts of having an online business is when customers place an item in their cart but do not complete the sale. This cart abandonment rate is sitting at around 69%, according to a recent Baymard Institute study. Although some customers change their minds or want to compare prices, many abandon the transaction process because of a less than optimal checkout process. Some traditional checkout problems include websites... [ Continue reading... ]

Jul
2
 
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