One of the most difficult parts of having an online business is when customers place an item in their cart but do not complete the sale. This cart abandonment rate is sitting at around 69%, according to a recent Baymard Institute study. Although some customers change their minds or want to compare prices, many abandon the transaction process because of a less than optimal checkout process.
Some traditional checkout problems include websites... [ Continue reading... ]
Marketing your small business can be extremely difficult. Luckily, however, online marketing as become extremely lucrative and valuable for small businesses, as more people take to their smartphones to find local products and services. We spoke with this plymouth seo company and they gave us some very helpful tips on marketing your small business. These handful of tips can help take a beginning marketer and advance beyond them, and eventually... [ Continue reading... ]
When getting technical in creating your website, it’s sometimes easy to forget who the audience is – a human being. A strong user centric focus, in conjunction with other important steps, will do wonders for the online success of your business. These suggestions are designed to help you get back to basics and ensure that your website reflects your attitude – that customer experience comes first.
First Impressions
The primary goal of your... [ Continue reading... ]
Not too long ago the internet was constantly spitting out new innovative, literally breath-taking data visualizations such as the haunting portrait of gun violence in the United States from 2010.
Today you have to be lucky to come across them in journalistic pieces at all. The reason for this development is as simple as it gets: The free market’s logic of demand and supply. Or even simpler – money.
The corporate world has understood... [ Continue reading... ]
Marketing is an essential part of your business that facilitates the discovery of customers to draw them to your product or service. Many ways have been used in marketing, such as use of attractive posters, newsletters, pamphlets, television and radio marketing. Internet marketing has found its place and is the way to go to keep your business competitive in today's world, since the internet is easily available, even through phones. Internet... [ Continue reading... ]
Nanotechnology – heard the term? Is it new to you? What is it that comes in mind when you hear about Nanotechnology? Well, if you ask about the definition then, Nanotechnology is the scientific process of getting the functional systems engineered at a molecular scale. This is the most advanced level of engineering concept associated with the functional systems till date. It covers all the advanced concepts as well the current principles used... [ Continue reading... ]
Because of the limited size of a mobile screen, mobile advertising has often been viewed as a limited version of full-size advertisements targeted to personal computers. However, the reality has become the opposite. Mobile advertising now dominates the user landscape as an effective advertising channel.
The Engagement Factor
In decades past, before the advent of advanced analytics, advertising was analyzed on a broadcast basis. It was the idea... [ Continue reading... ]
