Features to Look for in a Website Store Builder

If you are thinking of designing your own online store, the best option is to use an online store builder. However, not all store builders are created equally. Some of them are actually lacking features that you need. Here are a list of some of the features that should be included with your website store builder.

Allows for Flexible Products

While there are a number of online builders that allow you to sell products, you really need one that allows for flexible products. For example, if you are selling shirts, you need a store builder that will allow people to choose the size and color. Some sites, such as 1ShoppingCart, even offer companies the ability to sell customized items. This means that they can type in their own slogans and choose the size, color and if its for a male or female.

Social Network Integration

Everyone loves social networks. They love to post what they are doing, and more importantly for you, what they are buying. It’s important to have an online store that offers some short of social network integration. For example, at the end of a purchase, your store can have links to Facebook and Twitter to allow your customers to share their purchases with their friends. These friends might become interested in your products as well.

Affiliate System Support

Some sites give you the option to set up an affiliate system. This allows your customers to sign up to start selling your products for you. They post special links into their own websites that direct customers to your online shop. Affiliate members then get kickbacks on any sales that are made via their links. This is a great way to sell more products because you will have an army of people trying to move your products for you.

By making sure that your online store has these built-in features, you become well-equipped for selling at maximum capacity. These features also help to future proof your store. Soon, most online stores will be offering these kinds of features. Unless you want to have to redo your whole store, it’s a great idea to go ahead and include them now.

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