Hot Keywords Analysis Tools that You Can Use
The key strategy of search engine marketing is that you can get enough information about all popular keywords at the moment and gain the biggest advantages that those keywords can offer to you. To get streamlined information about the current most popular or hot keywords, there are several tools that you can use. Remember that there is not only one search engine that is considered popular; there are many. Therefore, there will be different tools that specifically monitor different search engines that you can use to get a grasp of the most popular keywords used in those search engines. Some of those tools are listed as follows.
If you are targeting Google search engine, which is the most popular search engine nowadays, the search engine itself has given you a reliable tool to find out what the current most popular keywords are. If you turn on the autocomplete feature of this search engine, Google will suggest the most frequently used keywords and keyphrases when you write one or two letters or a word in the search engine’s input box.
If Google autocomplete feature doesn’t help you a lot, you need to know that Google also offers a more specialized and sophisticated tool to research popular keywords. This tool is Google Trends. You can use Google Trends the same way you use Google search; however, when you write a keyword in the input box, you will not see search result items, but you will see detailed information about that keyword, including its popularity graph, countries where the keyword is the most frequently used, and related searches, among others.
Another powerful tool provided by Google is Google AdWords Keyword Planner. You can use this tool to see not only keywords’ popularity, but also their competition. If you can use this tool smartly, you can find the best keywords that you can use to place your website at the most strategic place on the internet.
Microsoft’s Bing search engine also has its own keyword research tool that you can conveniently use. This tool is easy to use and you can get information about keywords popularity by countries and languages by using it. More comprehensive information, including number of impressions, which this tool provides to you can be very helpful for your search engine marketing campaign.
AOL Search Trends is a simple tool that you can use to see lists of popular keywords that are used on AOL search engine. The lists are updated hourly and daily; therefore, you can easily see all keywords that are popular today and now.
Twitter has its own search engine, which allows you to search for popular tweets by keyword, hashtag, user name, and attitude.
YouTube has two powerful tools to help you analyze popular keywords used by YouTube users. The first is YouTube Keyword Tool, which allows you to see keyword’s monthly usage volume, and the second is YouTube Trends, which allows you to find out the most popular videos on YouTube.