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Internet Lag Getting You Down? How About Installing A Content Delivery Network


Most businesses are reliant on the internet to provide information, goods and services to a global community. When the internet doesn’t operate as efficiently as users expect it to, then it can have damaging consequences for those businesses that rely on it so much. Often, one of the methods to combat this is to install a Content Delivery Network. Read on to get the lowdown on what this all means.

The Perils of Internet Lag

With the advent of widespread use of broadband, internet users expect to browse information and pages online in an instant. When there are delays in opening content, or when systems crash or operate at a snail’s pace, then it can cause frustration for both the user, and for the organisation who might be heavily reliant on internet traffic as part of their daily business functions. Yet, in an era where broadband speeds are getting quicker, why should this still be happening?

Often, the problem boils down to too much traffic overloading one server, causing a bottleneck in visitors trying to access a particular website. As well as sharp spikes in visitor traffic, the location of a server is of significance. It stands to reason that the closer you are to the location of that particular server associated with the website you’re visiting, the further up the queue you will be in accessing it. On the other hand, those located furthest away will be back of the queue. This isn’t great if you are trying to break into global markets or rely on customers who are geographically situated far away. So, what’s the solution to this troublesome problem?

Internet Lag Getting You Down - How About Installing A Content Delivery Network

The Content Delivery Network

Many organisations have tried to address the problem of the dreaded internet lag by installing what is known as a Content Delivery Network, or CDN. Sometimes also referred to as a Content Distribution Network, it is basically a large group or network of servers that are placed at critical locations across the globe. These servers store all of your website information, so when someone visits your site, they will be redirected by the server that is located nearest to them.

Because users will be closer to an individual server under this arrangement, it helps to eradicate the problem of slow speed connections in attempting to access information from the web. Having a number of server points also helps to avoid user bottleneck scenarios because the servers are able to redistribute the load. Latency is a reduced problem, as it takes much less time for the nearest server to receive, process and deliver on requests for a page resource.

Normally, if a server goes down, it can cause a site to crash, which can be bad for business. Under a CDN arrangement, if one server goes down, then other servers can kick-in to reduce outage issues. Most CDN providers offer almost 100% guarantee of availability under these circumstances.

Whilst not all businesses will require a CDN, especially those who operate with a local server and have a local customer base, there are certainly many for whom the advantages could be of significance for their business. With costs reducing all the time, a CDN set up could be an affordable and wise investment for an online business operating in a global market.

About the author: 

Crispin Jones has being writing about tech issues for half a dozen years – who said he would never amount to anything. He is currently sharing his specialities and knowledge on colocation and cloud hosting with the team at CWCS. They recently published a great post about the most expensive domain names ever sold.

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