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Keeping Your Website Fresh is Easier Than You Think


Having a decent website designed is one of the most important elements of marketing your business online. Of course, you can do it yourself, but many business owners feel more comfortable leaving it in the hands of a professional. But what about when the website is finished, and the designer hands it over to you? How do you keep it up to date, fresh and maintained? You don’t want potential customers to arrive on your site and find it neglected and out of date. However, it’s understandable if you find the prospect of doing any work on your site daunting. You might not know much about the technological side of it and you could be scared of getting it wrong. Here’s how to make sure you get it right.

Keeping Your Website Fresh is Easier Than You ThinkSerge Kij

Choose the Right Designer

Before you even create a website, choosing the right designer is key. You can either have someone create a site that they will maintain for you, or they can make one you can care for yourself. When you’re looking at designers like Kashurba Web Design Group, LLC, you want to find someone who will communicate with you from the beginning. When the website is finished, they should be able to show you how to keep it running without their help. Alternatively, they should understand how to make sure your site stays fresh if they’re maintaining it for you.

Outsource Your Updating

Even if you don’t choose a designer who will update your site for you, you can still find someone who will. If you don’t want much of anything to do with your site, you can hire a professional service to perform necessary updates for you. However, it is best that you become involved in the site at least a little.

Create a Content Plan

You should keep your site up to date with regular content to bring people in. Not only will it make people more likely to stay on the site, but it will improve your SEO too. Think about adding a blog and updating it regularly, so you have a flow of text content on the site. But don’t just stick to articles. You can use images, infographics and videos too to make things more interesting. Make sure you regularly update by creating a schedule you can follow.

Look at Your Site from a User’s Perspective

Don’t just view your website from the backend. It’s essential that you come out from behind your content management system and look at your site as your visitors see it. Click around and take notice of how easy it is to use, where your eye is drawn to and what you don’t like. If it weren’t your site, would you still like it?

Keep an Eye on Other Websites

Competing with others in your industry is part of staying ahead in any business. Look around at other companies’ sites to get a picture of what they’re doing. You don’t want to be left behind while they all get ahead of the curve.

The minute you neglect your website, visitors will see that you aren’t paying attention. Make an effort to keep it up to date, so you don’t lose them to other sites.

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