Personalising Your Small Business: It’s Easy When You Know How
It’s time to get personal. Personalisation lies at the heart of any business. Now, with the onset of 2015 approaching at breakneck speed, you need to consider how your company is going to get personal. One of the hottest marketing trends for 2015 is the element of personalisation that you offer your customers. This can be done online and offline. You don’t have to stick to a generic response to your clients. On the contrary, it’s time to engage in a more meaningful and personalised way.
2015 is your year to get personal.
Keep it Simple
One of the first things that you should do is not to overthink the personalisation process. Now is the time to keep it simple with your consumers. You need to make sure that you are aware of how your business works and what you customers want. Who are they? What is your demographic? What do they want from a company like yours? Keeping abreast with consumer habits is vital. Then, once you have determined this, you can start offering a bespoke and personal service.
Getting to Know the Customer
Do you have a buyer’s persona in place? Do you know what your customers want? If you don’t have this, now is the time to consider it. You need to ensure that you are creating customer profiling so that you can offer a more personalised service. This applies to Facebook, Twitter email marketing and any paper correspondence that you send out. Adding custom label printing to customers packaged goods is an excellent way of building rapport. Think outside of the box. Yes, this may sound cliché, but you need to ensure that you are communicating with your customers on a deeper level. After all, you need to build a brand identity and community around your small enterprise. Get something of a cult following, and you will be on the right lines for success. Communicating in different ways is a key component in the personalisation process. After all, Facebook can seem impersonal. Snail mail can be inexpensive and offer a real personal touch. Marketing in terms of online and offline can have a positive impact on your business.
Kick Up Your Marketing
Ramp up your marketing efforts. Make sure that you are communicating with your customer. This is the key to your success. Ensure that you are personalising this service. Speak to your clients. Email them. Send out labels, stickers and business cards. Let them know that you are in business.
Connect With Your Clients
Let’s face it; people don’t buy from faceless corporations. They buy from people. With this in mind you need to make sure that you have a figurehead on your business in which people can refer to. This ensures that you have a personal experience within your company. Add a blog to your site. Update this regularly. Make sure that you are offering people an insight into your business.
While the world is fast paced, you need to ensure that you are building a community around your small enterprise. The key to doing this is via your customers. Let’s face it; they only buy from people that they trust. Make sure that you are that company.