SEO and Marketing Tactics for the Small Business

Marketing your small business can be extremely difficult. Luckily, however, online marketing as become extremely lucrative and valuable for small businesses, as more people take to their smartphones to find local products and services. We spoke with this plymouth seo company and they gave us some very helpful tips on marketing your small business. These handful of tips can help take a beginning marketer and advance beyond them, and eventually help you reach your goal of growing your business!

Tip #1 – Have a Web Presence

More than just buzz words, having a “web presence” (fancy term meaning have yourself a website) is one of the most crucial aspects to running a business in the 21st century. More and more people are becoming familiar with computers, smart phones, tablets and the Internet in general. The first stop most people take is to Google to find what they need, so if you don’t have a website, you are automatically missing out on all those potential clients.

Find yourself an affordable web designer and an handy SEO (more on that below) and get yourself online NOW! This should be priority number one.

Tip #2 – Get Yourself Listed on Google My Business

Google has made a huge push to get more and more businesses listed on their system “Google My Business“. The cynical view is that they will be looking to charge companies for advertising down the road, but in the short term this means that getting your company listed on Google Maps and getting your website integrated into the Google search experience is a relatively quick process (since Google is providing pretty good support for it nowadays, unlike a few years ago).

The Google Business listings are extremely important for several reasons. Firstly, it is huge trust signal with Google. Since they send a postcard to your business address for verification, they know that you are an actual business, this goes a long way in their algorithm and they are more likely to rank you higher.

Secondly, you get a Google+ page with all your information, this gets you a nice little backlink and also another outlet for customers to find you. A Google+ business page can’t be gotten unless you verify your company, so this is another perk.

Lastly, but certainly not least, is the fact that you will now be seen on the Google Maps. You may have seen these Maps listing if you’ve done any number of searches, and they really do attract a lot of usage and provide a ton of engagement for your website. You can’t get in this listing if you don’t have a verified business!

Tip #3 – Get a Competent SEO Company

This can be the trick part, but you will really need a competent and honest SEO company to run your campaigns for you. Google rarely rewards brand new sites with any top rankings, and even if you’ve been around for a while, you may still need to get aggressive and tactical with your SEO efforts to see real results.

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