{"id":12948,"date":"2015-03-30T13:39:34","date_gmt":"2015-03-30T13:39:34","guid":{"rendered":"http:\/\/tricks-collections.com\/?p=12948"},"modified":"2015-04-01T15:54:03","modified_gmt":"2015-04-01T15:54:03","slug":"new-game-apps-taking-market-by-storm","status":"publish","type":"post","link":"http:\/\/tricks-collections.com\/new-game-apps-taking-market-by-storm\/","title":{"rendered":"New Game Apps Taking Market By Storm"},"content":{"rendered":"
We may have all been seeing the new commercials for “Game of War” and various other apps that are being displayed on US television (and I assume world wide).\u00a0 This is a large shift in the market space, these apps even garnered a Super Bowl commercial this past February.\u00a0 Having makers of these handheld apps being able to dictate such significant advertising spend and placement is indicative of two things:<\/p>
1) Mobile and Computer Game Applications are growing at ever increasing rates.<\/p>
2) Television advertising is shrinking it’s rates due to lack of usage, competition with video streaming and online platforms (netflix<\/a>, Amazon, etc).<\/p> <\/p> This confluence of events marks a shift in the landscape of online vs. televised advertising.\u00a0 With the advent of\u00a0 mobile devices and iPhones, having essentially taken over the world, these new forms of media are now competing with the old guard of network and cable television.\u00a0 They are pulling viewers and potential consumers away from TV screens.\u00a0 To put it in perspective, think how long you spend each day on your phone?\u00a0 Then think how long you actually spend sitting and watching regular TV w\/ commercials (not counting Netflix\/etc).\u00a0 The answer is probably so drastically different than it would have been even 10 years ago, and this is happening all across the world.<\/p>