{"id":13157,"date":"2015-07-24T06:22:39","date_gmt":"2015-07-24T06:22:39","guid":{"rendered":"http:\/\/tricks-collections.com\/?p=13157"},"modified":"2015-07-24T06:22:39","modified_gmt":"2015-07-24T06:22:39","slug":"the-best-ways-to-get-found-on-google","status":"publish","type":"post","link":"http:\/\/tricks-collections.com\/the-best-ways-to-get-found-on-google\/","title":{"rendered":"The Best Ways to Get Found on Google"},"content":{"rendered":"

When you run your own business, your key objective is to bring in customers. There are plenty of different ways you can do this. However, one of the main ways is through search engines. Nowadays, most people will find what they want through Google. They\u2019ll type in a search term and be presented with results. They\u2019ll then pick one of the highest results to fulfill their need. Therefore, being found on Google is crucial if you want to build your business. Here are some of the best tips and tricks to get found on search engines.<\/p>

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Choose Your Keywords<\/h2>

There\u2019s no point filling your website with keywords that aren\u2019t relevant to your business. You want to select a few that are meaningful. The ones that will draw in potential customers and clients. Let\u2019s say you\u2019re selling cupcakes in Essex. There\u2019s one keyword phrase right there! Cupcakes in Essex. How about celebration cakes in Essex? London is also nearby, could you use that in your keyword phrases? Use Google\u2019s free tools<\/a> to do your keyword research. Then, use those within the content of your website. Don\u2019t keyword stuff! Chances are, you\u2019ll end up penalised by Google.<\/p>

Spread Your Links<\/h2>

If you want to rank higher in search engines, then you need to have a lot of backlinks to your site. And not just any old backlinks. They need to come from high-quality and authoritative websites. They also can\u2019t be breaking any of Google\u2019s rules. Otherwise, you\u2019ll end up with a case of Interflora<\/a> on your hands. There are plenty of ways to increase the links back to your website, such as guest posting<\/a>. Social media is playing a bigger part in SEO nowadays. You can also guest post on sites that are relevant to your niche. Directories are another useful backlinking tool. Make sure everything you\u2019re doing is above board. To prevent being removed from Google altogether.<\/p>

PPC<\/h2>

If you want to get found on Google, then one of the best ways is through Pay-Per-Click advertising. In fact, it\u2019s the only guaranteed way you\u2019ll be found for your chosen keywords. As long as you\u2019ve set your campaign up correctly then you could see quite an increase in traffic. It\u2019s worth looking at Google display management<\/a> companies if you\u2019re unsure how PPC works. Otherwise, you could be ploughing money into something that isn\u2019t going to be effective. Depending on your competition, PPC can be expensive. If you have weak competition in your area, then it\u2019s an extremely cost-effective way of climbing the ranks. Even if it is kind of cheating.<\/p>

Fresh Content<\/h2>

Google loves websites that are updated with new and useful content, on a regular basis. If you\u2019re keeping your site filled with awesome content, then you\u2019re onto a winner. This doesn\u2019t mean stuff a truckload of nonsensical blog posts into a hidden corner of the site. This means creating content that is unique and engaging. Content people want to share! And again, avoid that keyword stuffing<\/a>. Not only will Google love you, but your potential customers will too.<\/p>

These are just some of the many ways you can get found on Google. Search engine optimisation is a tricky technique. But it\u2019s one that can increase your profits tenfold. As long as it\u2019s done right.<\/p> ","protected":false},"excerpt":{"rendered":"

When you run your own business, your key objective is to bring in customers. There are plenty of different ways you can do this. However, one of the main ways is through search engines. Nowadays, most people will find what they want through Google. They\u2019ll type in a search term and be presented with results. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9],"tags":[777],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/posts\/13157"}],"collection":[{"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/comments?post=13157"}],"version-history":[{"count":1,"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/posts\/13157\/revisions"}],"predecessor-version":[{"id":13159,"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/posts\/13157\/revisions\/13159"}],"wp:attachment":[{"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/media?parent=13157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/categories?post=13157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tricks-collections.com\/wp-json\/wp\/v2\/tags?post=13157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}