{"id":13309,"date":"2015-11-18T07:14:43","date_gmt":"2015-11-18T07:14:43","guid":{"rendered":"http:\/\/tricks-collections.com\/?p=13309"},"modified":"2015-11-18T07:15:14","modified_gmt":"2015-11-18T07:15:14","slug":"how-to-turn-your-web-app-into-an-effective-marketing-tool","status":"publish","type":"post","link":"http:\/\/tricks-collections.com\/how-to-turn-your-web-app-into-an-effective-marketing-tool\/","title":{"rendered":"How To Turn Your Web App Into An Effective Marketing Tool"},"content":{"rendered":"
You might not think it, but your popular Web app could get turned into a useful marketing tool! Sure, it’s a platform designed to offer a particular function or service. But, that doesn’t mean you can’t use it to market your brand and other products to its users!<\/p>
If you offer a free Web app<\/a> to your users or even a premium one, you should not miss the opportunity to monetise it. By that, I mean promoting other premium items that may interest your users. So, just how can you turn your Web app into a powerful marketing tool? Here are a few examples to illustrate what you can do:<\/p> Photo via Pixabay<\/a><\/em><\/p> When your customers log into your Web app, they will usually get directed to a home page. From there, they can navigate to the various functions the app has to offer.<\/p> Part of your marketing strategy may involve promoting your Facebook and Twitter accounts. Yes, you could always put “Like” and “Follow” buttons on your Web app’s home page. But, it might be a better idea to incorporate a social media feed.<\/p> If your feeds include details of new promotions, why not code them into your app’s home page? It’s the perfect way of cross-promoting your products and services!<\/p> A heat map is a Web design term. In a nutshell, some underlying code on the page “detects” where people click the most on a website. To all intents and purposes, your Web app is a website – albeit a secure one.<\/p> Why would a heat map be a good marketing too? The answer is simple. You can learn more about the features your users take advantage of the most. Armed with that info, you can then create add-on products and services they might find useful.<\/p> Photo via Pixabay<\/a><\/em><\/p> Include social media feeds on the home page<\/h2>
Use heat maps on your app<\/h2>
Integrate your Web app with an SMS gateway<\/h2>