Are Sales On Your Website Poor? Read This NOW!

Let’s set the scene. You’ve created a website to help you sell your products and services online. Your site design looks OK, and you can’t see any obvious reasons why people wouldn’t buy from you. Even your pricing is competitive too.

So, why on Earth aren’t you selling stuff on the Internet like hot cakes? I know such a result can be disappointing. But don’t fret because it’s possible to turn your fortunes around! There are plenty of ways to improve sales on your website.

As you are still reading this blog post, I am going to assume that you want to find out what those ways are. Today’s handy guide will offer you a list of things to check and ways to improve your site’s selling potential. They are as follows:

Are Sales On Your Website Poor - Read This NOW!

Layout and design

Today’s websites are designed for mobile and screen reading clients in mind. Growing numbers of people use smartphones to go online. And those with vision impairments use software to “speak” out the content of web pages.

There are two things you need to check with your layout and design. First, ensure that it is “responsive.” And, second, that your pages are accessible to disabled visitors. The latter is quite important as it is illegal in some nations to make inaccessible websites.

Content

Just as important as your site layout is its content. If it’s been poorly written, and uses bad images and illustrations, it can deter people from buying your products and services.

To combat this problem, many website owners pay for conversion optimization services. In a nutshell, they are services where web design and SEO experts scrutinize your site. They find out what doesn’t work and replace those things with elements that do work.

In some cases, your site’s pages might have too much content. It’s often better to have less content to read than more. After all; you only have a few vital seconds to capture a visitor’s attention before they get bored and go elsewhere!

Security

Web users are naturally concerned with online security. They don’t want their personal details to fall into the wrong hands. That’s why it is important your website is as secure as reasonably possible.

Your website should be running on a server that has the latest operating system security patches applied. Cheap hosts tend to run vulnerable servers. Whereas others with higher pricing roll out updates when they are available.

When you ask for personal information like credit card numbers or passwords, your pages should be secure. An SSL/TLS certificate can be installed on your server to protect areas of your site where you ask for such details.

You can tell the page you are looking at is secure because it prefixes “https://” in the address bar of your browser.

By addressing any of the above points on your website, you can be sure that your fortunes will soon get turned around! Most of these points are pretty simple to implement on existing sites, I’m pleased to say!

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