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The Outsourcing of Technological Development Is a Common International Trend

 
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The Outsourcing of Technological Development Is a Common International TrendWhen it comes to matters such as iPhone app development outsourcing, the verdict is in. So much more has been accomplished by outsourcing technical and engineering services than by keeping them purely domestic. There are many reasons why this should be so, but the fact remains that outsourcing has enabled many companies to save millions of dollars on the research and development of new products. When these new products include apps that will... [ Continue reading... ]

Dec
5

Know Your Digital Vulnerabilities to Keep Your Enterprise Safe

 
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Know Your Digital Vulnerabilities to Keep Your Enterprise SafeIn the real world, thieves don’t knock at the front door. We know that they use a variety of tactics and disguises to infiltrate spaces. The same reality is true in the digital world. Hackers and cyber criminals are masters at using disguises and clever techniques to infiltrate network systems. They are also skilled at using manipulation to extract information that can be used to hack into a system without raising serious red flags the way... [ Continue reading... ]

Sep
22

Ransomware on the Rise – Highest Payouts to Cyber Criminals

 
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Ransomware on the Rise – Highest Payouts to Cyber CriminalsImagine you’re chugging away at work when your computer dings; you’ve got mail. It’s your boss. He needs you to download an attachment, so you do. Uh-oh that cleverly disguised email was just that – a disguise. It was spam, and you’ve actually downloaded ransomware onto your business computer, which threatens the entire network. Everything remains blocked until such a time that a ransom is paid or the system is restored to a previous... [ Continue reading... ]

May
25

Your Biggest Branding Asset – Your Name

 
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Your Biggest Branding Asset – Your NameWhat’s in a name? Quite a lot, as it turns out. Especially when it comes to domain names, a rose by any other name would not smell as sweet, despite what Shakespeare would have you believe. Not that Shakespeare knew much about picking a suitable domain name for a website. If you are starting up a business, one of the first steps should always be securing a domain name that yields a high domain authority and that is relevant to your company,... [ Continue reading... ]

Nov
18

How To Turn Your Web App Into An Effective Marketing Tool

 
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How To Turn Your Web App Into An Effective Marketing ToolYou might not think it, but your popular Web app could get turned into a useful marketing tool! Sure, it's a platform designed to offer a particular function or service. But, that doesn't mean you can't use it to market your brand and other products to its users! If you offer a free Web app to your users or even a premium one, you should not miss the opportunity to monetise it. By that, I mean promoting other premium items that may interest... [ Continue reading... ]

Nov
18

Become a Marketing Pro with these Simple Steps

 
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Become a Marketing Pro with these Simple StepsNo matter what size your business is, you can always be thinking about great ways to market it. Many business owners worry about this aspect of their business if they don’t have marketing qualifications. Whilst it can seem daunting when you begin, after a while you will feel like a marketing pro. There are so many marketing techniques for you to try. Here are some of our favourite to help get you started. PPC Pay per click advertising, or... [ Continue reading... ]

Nov
3

How Modern Design Tools have Made Do-it-Yourself Web Design a Possibility for Small Businesses

 
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How Modern Design Tools have Made Do-it-Yourself Web Design a Possibility for Small BusinessesA company's website is its digital storefront, allowing the customers to purchase its products or services online. It is also a platform for identifying and engaging your customers and capturing their purchase. A business that doesn't have a well designed website is missing out on a lot of sales opportunities. The consumer is looking for convenience while purchasing a product or service, and searching and ordering online is much more... [ Continue reading... ]

Sep
9
 
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