The Truth about the Duplicate Content Penalty

When it comes time to writing and submitting press releases, some people worry about the duplicate content penalty. Those who worry too much can start to relax because the penalty does not apply to press releases. Press releases are written with original content. The duplicate content penalty only applies to garbage content rewritten to get higher search engine rankings.

Writing press releases is a good way to get your business name out there to the general public. Don’t be fooled by the duplicate content penalty when it comes to writing and submitting press releases. Also, don’t think about SEO when writing and submitting press releases. SEO is not the only thing you need to care about. Just make sure your press release is written with original content and you will be fine.

The Truth about the Duplicate Content Penalty

The truth is, the duplicate content penalty does not exist. It is a total myth. This myth was started by search practitioners who are spreading false information.

Other Sources of Traffic

When you need more traffic and referrals for your website, you don’t have to rely totally on search engines or SEO. Don’t forget about social networking websites, blogs, forums and even email. You can use these types of promotional ways to get the word out about your website and business. Create a Facebook page and invite friends to like it. Join Twitter and start conversations with those in your business niche. Think outside of the box as well when it comes to getting more traffic and referrals for your website and business. This means targeting those who are not in your niche as well.

Just remember that you don’t have to worry about the duplicate content penalty when it comes to writing press releases. It doesn’t exist for this type of content. It only exists for the rewritten garbage on the Internet trying to rank higher in the search engines. Keep in mind to write original content always and you will be fine.

Writing and Publishing Press Releases on Multiple Websites

You can also publish your press releases on multiple websites and you won’t get penalized. Why? The reason is because the duplicate content penalty only applies to the rewritten content online that is trying to gain higher search engine ranking. Your press release is to be written about your business. It is to be submitted online to different websites to get the word out about your business.

Publishing on multiple websites will help you gain traffic to your website and get more customers. More customers mean more business and more money. Once the word gets out about your business, it will grow beyond what you first imagined. This is especially true if you are trying to sell things that people want and need.

Using all of these ways to gain more traffic is a great idea for your business. Social media is one of the most popular ways because of all of the traffic you will get from it. Just write the press release in your own words and you will have nothing to worry about with the duplicate content penalty.

Austin Rinehart is the senior writer on PlagSpotter.com, married and have two lovely adult daughters. Looking for opportunities to publishing on various topics such as internet trends, science researches, strategies of life improving and etc.

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