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4 Reasons Why Small Businesses Should Outsource More


As a small businesses owner, you probably find that there are never enough hours in the day to get things done. However, it is equally likely that you do far too much yourself. One way of achieving a better balance is to outsource specific tasks that your business needs doing. Here are four reasons why it might be a good idea.

It frees up your time

Time is precious – and valuable – to everyone, but especially business owners. You should be using your and your employee’s time in the most efficient way. If you are great at sales, then all of your days should be spent selling, and you should pass on the most generic tasks to somebody better suited. You could hire an employee specifically to do those tasks, but it can be more cost-effective to outsource to another company. Basic accounting, for example, is a necessary task, but it can eat up more than a few hours of your week. So, hiring a bookkeeper will cost you money, but less than you could make in those missed hours.

4 Reasons Why Small Businesses Should Outsource MoreImage from flickr

You can’t specialize in everything

You may well be a jack of all trades, but there are people out there that can do things better than you. And, when it comes to your business, it’s vital that you get the best. Let’s say that you are trying to establish a better online presence for your business. If you do it on your own, first you will have to sort out your SEO. Then you’ll need to write keyword-friendly articles, promote them, get a social media following, and much, much more. But who is going to do a better job? You and your employees or a content marketing specialist? In most cases, it will almost definitely be the latter.

You know your business too well

If you have built your company from the ground up, then there’s a good chance that you know everything that makes it tick. While many would see this as a good thing, it can be problematic. For example, there are many things about your business that you understand implicitly, but your customer has no idea about. So, when it comes to forming a coherent marketing plan, you might have communication issues. Hiring an external marketing firm to come in can help you build that all-important bridge between you and your customers.

It’s cheaper than hiring full-time staff

One of the main reasons people outsource work is that it is often inefficient to hire an employee to do it. For example, if your business has seasonal periods, there will be times when an employee has little to do, but still earns a wage. When you throw in taxes and benefits, that could be a lot of wasted money. Outsourcing means that you can pay for that work as and when you need it, and not waste another penny. Business services usually operate in a very flexible way. They can also concentrate all of their resources on getting things done well and on time. Once they have finished, you pay them, and that’s about it. Until, of course, you need them again.

Good luck with your outsourcing!

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