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The Best Of PR And Marketing Ideas For Your Start-up Business


When you are trying to develop a good marketing plan for your small business, you can be easy to get hooked on just the online ideas. There are far more tools you can add to your marketing toolkit, especially when you are just starting up. Even if you are an online business, chances are you are hiring staff in the local community. As your business starts to grow, you need to attract the very best staff to your offices. PR and local marketing can go a long way toward that.

A lot of the services your business needs could come from local suppliers. The water cooler, couriers, and even your accountancy team could all be based in the same town as your office. Developing and maintaining these relationships is crucial to your survival as a start-up. It helps to secure the best value contracts. Marketing supports your brand’s image and the public perception of your company. To start building up some better awareness of your brand, you could start at the local level. Think about sponsoring the local team or a community event. If you are a stickler for ROI, this form of marketing is very hard to measure.

If you sell a niche product or service, it is a good idea to attend trade events. These events bring all the interested parties for your niche industry together. You can buy a customer branded 6m x 3m gazebo and erect it at every trade show you can find. The personal touch can sometimes go a very long way. It provides you with the chance to network, and perhaps find suppliers who can help boost your profits.

The Best Of PR And Marketing Ideas For Your Start-up BusinessImage courtesy of

If you do have a specialist product you are trying to bring to a mass market, why not take your gazebo or stand on a road show? You can visit every town, offering free samples and some fun competitions to attract attention. Most importantly, your logo will be seen by many people in person. You can encourage people to visit your website for more special offers. Yes, it is hard work but it makes your company real with a great personality, and not just another website on the Internet.

Business networking is very important when you are just starting up. You want to make the right impression on the most influential people. Do try to attend these functions. If nothing else, you can learn from those who have been doing it successfully for years. Most importantly, you are getting your company name out there. Who knows what great business partnerships and deals may form from these two-hour get-togethers? Many people find them inspirational, and good ideas can be found.

Traditional forms of marketing like press and outdoor marketing still have their place. They’re not as cheap as SEO or social media marketing, but they reach a lot of people on many occasions to reinforce your message. It can also give the impression you are a large, respectable company too. Even leaflet dropping has its place. It is a good way to increase sales in certain geographic locations. Take the time to explore all the different marketing tools to see what can work for you.

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