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How To Turn Your Web App Into An Effective Marketing Tool


You might not think it, but your popular Web app could get turned into a useful marketing tool! Sure, it’s a platform designed to offer a particular function or service. But, that doesn’t mean you can’t use it to market your brand and other products to its users!

If you offer a free Web app to your users or even a premium one, you should not miss the opportunity to monetise it. By that, I mean promoting other premium items that may interest your users. So, just how can you turn your Web app into a powerful marketing tool? Here are a few examples to illustrate what you can do:

How To Turn Your Web App Into An Effective Marketing ToolPhoto via Pixabay

Include social media feeds on the home page

When your customers log into your Web app, they will usually get directed to a home page. From there, they can navigate to the various functions the app has to offer.

Part of your marketing strategy may involve promoting your Facebook and Twitter accounts. Yes, you could always put “Like” and “Follow” buttons on your Web app’s home page. But, it might be a better idea to incorporate a social media feed.

If your feeds include details of new promotions, why not code them into your app’s home page? It’s the perfect way of cross-promoting your products and services!

Use heat maps on your app

A heat map is a Web design term. In a nutshell, some underlying code on the page “detects” where people click the most on a website. To all intents and purposes, your Web app is a website – albeit a secure one.

Why would a heat map be a good marketing too? The answer is simple. You can learn more about the features your users take advantage of the most. Armed with that info, you can then create add-on products and services they might find useful.

web laptopPhoto via Pixabay

Integrate your Web app with an SMS gateway

SMS marketing is a brilliant way to get the message across to your customers. Let’s say that your Web app works by allowing customers to buy “credits” in exchange for a service.

You could send your customers a unique discount code if they bulk-buy some credits. They get a cheaper deal, and you get extra revenue. It’s a win-win situation!

Domino’s Pizza, for example, often send text messages to existing customers with discount codes. The concept can get applied to any Web app.

Integrate your other Web apps

Assuming you have built another Web app, why not integrate it with your original one? If the two apps works together, you could charge a fee to “unlock” the features of the second app.

It’s a trick that many companies use when they offer “freemium” Web services. Integrating other complementary Web apps is a brilliant way to generate more revenue.

Final thoughts

There’s no denying that one has plenty of marketing opportunities available to them in a Web app. The question is just down to which ones will work best for your business. Thanks for reading today’s article; see you later!

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